Project Overview

Women’s ERG Branding

Client: Internal team at Ticketmaster
Type: Brand identity system + internal communications collateral
Context: Launch of a new ERG (Employee Resource Group) for women, built during an in-progress company-wide brand refresh

Scope of Work

Social Media Templates (designed for non-designers using accessible platforms)

  • Email Signature Banners

  • Newsletter Heading Graphics

  • Event Branding Templates

  • Fully Branded PowerPoint Template (custom slides for ongoing use)

Each deliverable was structured to remain aligned with the current brand system but flexible enough to accommodate future visual updates as the brand refresh unfolded.

  • The ERG’s founding members wanted a visual identity that felt welcoming, soft, and feminine—but not cliché or overly “girly.” It also needed to sit comfortably within the company's existing visual system and remain adaptable as the brand continued to evolve. The project had to account for the realities of non-designer users, shifting brand guidelines, and a need for broad internal use—while still capturing the spirit and vision of the group.

  • I started by reviewing the company’s interim brand documentation and identifying which elements were stable vs. still in flux. From there, I worked closely with the ERG founders and brand team to establish a visual tone that felt feminine without being stereotypical—prioritizing muted palettes, soft edge geometry, and thoughtful typographic choices.

  • Deliverables were created using Illustrator, Photoshop, and PowerPoint, with final handoff files optimized for easy editing by non-designers via Canva and Microsoft tools.Deliverables were created with Adobe Illustrator, InDesign, After Effects, and Powerpoint

Client Feedback

“The visuals felt professional but still soft and inclusive which was exactly what we wanted.

Everything was easy to use, and we appreciated how well it worked with the evolving brand.”

Results

  • The ERG successfully launched with a cohesive visual identity that felt authentic and differentiated.

  • Materials were widely adopted across internal teams—especially appreciated for being easy to use by non-designers.

  • The brand team praised the final system for being both on-brand and future-ready, making it easy to update once the larger brand refresh concluded.