Project Overview

Digital-First Brand Evolution

Client: Amedisys
Type: Brand Guidelines / Digital Design System
Context: In the wake of the 2020 pandemic, the company had to rapidly transition its communications and marketing efforts from print-focused outputs to predominantly digital formats. Their previous rebrand had not accounted for digital accessibility or usability, creating inconsistencies and gaps across platforms.

Scope of Work

  • Comprehensive brand audit across all internal and external assets

  • Streamlined and updated brand guidelines with added digital emphasis

  • New digital accessibility guidance

  • Illustration, iconography, and video usage systems

  • Updated PowerPoint presentation theme and layout system

  • Collaboration with comms specialists on brand voice and tone

  • The brand’s muted color palette, while effective in print, lacked sufficient contrast and clarity for web, video, and other digital-first applications. There were no existing guidelines to govern voice, tone, accessibility, or scalable design practices. Teams were struggling to adapt branding while staying consistent across channels.

  • I began with a full audit of all brand assets, identifying inconsistencies, redundancies, and unmet needs. From there, I reorganized and streamlined the brand documentation, building in missing elements such as iconography usage, web layout guidance, video dos and don’ts, and digital contrast rules.

    The PowerPoint template was redesigned for usability, accessibility, and visual hierarchy. Icons were redrawn with a more illustrative, human feel—better suited to storytelling and flexible across scale. Throughout, I partnered with communications leads to help evolve the company’s written tone and integrate it across formats.

  • Deliverables were created with Adobe Illustrator, Photoshop, InDesign, and PowerPoint

Client Feedback

“This is the first time our brand has felt usable across every platform. The guidelines finally reflect how we actually work.”

Results

  • The brand system is now more cohesive and functional across departments.

  • Teams feel empowered to work digitally without sacrificing brand integrity.

  • The updated PowerPoint and icon set have become widely adopted across internal communications, and the new digital rules are reducing time spent on rework.